Mattel
Mattel, Inc. (Mattel) designs, manufactures and markets a variety of toy products worldwide, through sales to retailers and directly to consumers. Mattel’s portfolio of brands and products are grouped in various categories. Mattel Brands includes the Barbie, Other Girl Brands, Wheels and Entertainment brands. Fisher-Price Brands include Core Fisher-Price, Fisher-Price Friends and Power Wheels. American Girl Brands include American Girl Today, The American Girls Collection and Bitty Baby. American Girl Brands products are sold directly to consumers and its children’s publications are also sold to certain retailers. Mattel’s reportable segments are separately managed business units and are divided on a geographic basis between domestic and international. The Domestic segment is further divided into Mattel Brands US, Fisher-Price Brands US and American Girl Brands.
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