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General Mills

General Mills traces its roots to the 1860s and a pair of flour mills on opposite banks of the Mississippi River. These two flour mills revolutionized the milling industry and created the foundation for the General Mills of today.

From flour mills to Nerf balls, the history of General Mills is rich and diverse. From Betty Crocker to Bullwinkle, from the Lone Ranger to the Pillsbury Doughboy, General Mills has been involved with some of history’s most memorable characters. The company has played supporting roles in the exploration of the Titanic and in launching the career of Ronald Reagan. But, from the beginning, we have remained steadfast in our dedication to consumers and to providing innovative new products.

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