Clorox
Although best known for bleach (leader worldwide), Clorox makes laundry and cleaning products (Formula 409, Pine-Sol, Tilex), cat litter (Fresh Step), car care products (Armor All, STP), the Brita water-filtration system (in North America), and charcoal briquettes (Kingsford). Its acquisition of First Brands gave Clorox its biggest name — Glad plastic wraps, storage bags, and containers. Chemical giant Henkel owned nearly 30% of Clorox, but Clorox bought it back in late 2004 through an asset swap at a value of $2.8 billion. Jerry Johnston was named chairman and CEO in January 2005.
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